Privacy Policy

Beautiful Brows & Lashes Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We also track your visit using a pixel to re-market via Facebook & Instagram.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

BING - us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

22 Matchworks, Garston, Liverpool, LIV, L19 2RF, United Kingdom




We are Global Beauty Products LTD. (company number: 09805620) (“Global Beauty Products LTD”, “we”, “our” and “us”) and we are the company that collects your personal data and controls how it will be used (the “data controller”).



We are committed to respecting your privacy and protecting the personal data you share with us and that we collect about you. This policy tells you about how we use the personal data we collect about you when you use our website and app. It also provides more information about your privacy rights and how the law protects you.



We have set out below the personal data we may collect from you during your use of our website and app and how this is used by Global Beauty Products LTD.


How and what personal data do we collect?

What do we do with it?

We collect your full name, title, address, email address, phone number and date of birth (should you choose to provide it) when you register for an account with us.

·       register your account with us

·       store your details so it is easier for you to login/order on your next visit

·       process and deliver any orders you place with us

·       check you are old enough to use our website and app

·       send you updates about our services (including updates to our terms and policies)

·       to register your membership of any loyalty scheme we operate from time to time

·       to send our latest information and news to you by email and/or SMS (unless you tell us you do not want us to).

We collect your email address when you register to receive our news and latest information by email.

·       to ensure you receive all the latest news and information about our new product releases, offers, discounts and events.

We collect your full name, title, delivery address, billing address, email address, phone number and payment details when you order products from our website and app.

·       to process your order and payment

·       deliver this to you and deal with any returns, refunds or customer services enquiries

·       we may also use your email address and phone number to send you our latest news and information by email and/or SMS (unless you tell us that you do not want us to).

Details of your previous orders, browsing history on our website and app and products stored in your wish list.

·       to analyse what products/offers we think you will like

·       suggest these to you via your account

·       display adverts to you when you are browsing third party websites and social media

·       send you information about these by email and/or SMS.

Your name, email address and any other information you include in your message when you send us a message with a comment or question on our website or app, by post, email, WhatsApp, phone or on any of our social media pages (Facebook, Twitter, Instagram, Pinterest or YouTube).

·       to deal with your comment/question and contact you about this, if necessary.

Your name, email address and any other information you provide to us when you take part in any purchasing, learning, competition we operate on our website, app or any of our social media sites.

·       to enter you into the competition

·       with your consent, to send you details of our products, offers and events which we think will be of interest to you by email or SMS.

Your points balance, purchase details and perks redeemed in respect of any loyalty scheme we operate from time to time.

·       to process your membership of our loyalty scheme.

·       to determine when you are eligible for perks.

·       to contact you in respect of exclusive offers and events available to loyalty scheme members.

Technical information about your computer, tablet or phone (including your IP address, screen resolution, browser type, operating system software type and device type.

·       to enable you to store your preferences on your device (so you can, for example, save your login details and your preferred language)

·       display adverts to you about our products and offers which we think you might like when you are browsing other sites

·       to analyse whether you enjoy reading the communications we send to you (by checking whether you have opened these or taken advantage of any of the offers in them)

·       to improve our website and app so it is easier to use for our customers.


We may also collect, use and share data relating to you which is not “personal data”, such as demographic data or details of your typical use of our website and app.  You can’t be identified from this information. We will use this information, for example, to improve our website and app, tailor our marketing strategy and help us stock products we think you will like.



We will never use your personal data unlawfully. We have set out below our lawful basis for the various ways we use your personal data.


Our use of your personal data

Our lawful basis

Creating and maintaining your account.

Performing our contract with you.

Some of this information will also be required for legal reasons such as fraud prevention.

Processing and delivering orders to you and dealing with returns, refunds and other customer service queries.

Performance of our contract with you (we need to do this to provide our products to you).

Some of this information will also be required for legal reasons such as fraud prevention and for our legitimate interests of defending against any claims made against us.

Sending you details of our products, offers and events by email or SMS.

Our legitimate interests of communicating with our customers to tell you about our new products, offers and events and growing our business.

Displaying our products and offers we think will be of interest to you on our site and third-party sites (including your social media accounts).

Your consent (where this involves the use of cookies, see our Cookies Policy) and our legitimate interests of serving relevant adverts to you to get you to come back to our website and app and see all the great products we have on offer.

Analysing your purchase and browsing history, wish list and engagement with our communications.

Our legitimate interests of ensuring that we are targeting our customers effectively which means that you do not receive news and information we don’t think you’re interested in and we can ensure that we are creating the best possible experience for our customers so they keep coming back to us.

Dealing with your comments/questions (where these are not related to a specific order).

Our legitimate interests of ensuring we provide the best possible customer service.

Improving and securing our website and app.

Legal requirement of preventing fraud and our legitimate interests of ensuring that our website and app works effectively, is secure and reflects our customers’ browsing habits.

Administering our teaching platform, competitions.

Performance of our contract with you (we need to use the information to enter you into our teaching platform competition and tell you if you have won).

Creating and maintaining your account for any loyalty scheme we make available from time to time.

Performing our contract with you.

Sending you exclusive loyalty scheme news, offers and events.

Your consent.




Where you have made a purchase from our website or app we want to make sure that you are kept up to date with all the latest products, events and offers available on our website and app so will send you messages by email and/or SMS unless you tell us that you do not want to continue receiving these messages by “opting out” or contacting us at

Where we are relying on consent to sending you marketing communications, you can withdraw your consent at any time by following the opt-out link in any messages we send to you. Please note that if you opt-out of receiving messages relating to any loyalty scheme, you may miss out on exclusive offers and events.



Children under the age of 15 should not use our website or app and/or make any purchases on our website or app and we may require you to verify your age when you register for an account with us.



We do not sell your personal data to any third parties. We may share your personal data with our carefully selected third party service providers who help us provide our services to you, including:

  • Our logistics/warehouse service provider.
  • Our couriers and similar delivery companies.
  • Our payment providers.
  • Our professional partners, including our marketing agencies and website hosts.
  • Our customer service providers.
  • Our analytics providers.
  • Our IT and technical service providers.

In certain circumstances we may also need to share your personal data with our legal advisers, bankers, auditors and insurers and our regulators, including HM Revenue & Customs and with any third parties to who we choose to sell or transfer any part of our business or assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to use your personal data for specified purposes and in accordance with our instructions.


Many of our external third-party service providers are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • The country to which the data is transferred has been deemed to provide an adequate level of protection for personal data by the European Commission.
  • We have implemented specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.



We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such information. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Our website and app may include links to third-party websites, plug-ins and apps. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website and app, we encourage you to read the privacy notice of every website and app you visit.



We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

We will retain your name, email address, address, phone number, date of birth, gender, details of previous purchases, searches and items saved in your wish list, which we collect when you hold an account with us for such time as you continue to hold an account with us.

We will retain your name, email address, delivery address and billing address which you provide to us when you make a purchase on our website or app and all our correspondence with you for seven years following your last purchase or contact.

We will treat your payment information in line with the PCI DSS standards which are recognised worldwide.

Where you register to receive our latest news, products and offers, we will keep your contact details (generally your email address and/or phone number) for such time as you wish to continue to receive such updates from us. We monitor how you engage with our emails and other electronic messages, and if you don’t open an email or message for 12 months, you’ll automatically fall into a 30-day inactive program. If you’re still not active on email or messaging following this period, we’ll retire your contact details and stop contacting you with marketing. Alternatively, you can “opt out” to stop receiving marketing emails within 24 hours.

We may need to retain your personal data for other purposes, e.g., operating your account or dealing with any enquiry you have made.



Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the following:

  • The right to request access to personal data we are holding about you.
  • The right to request that the personal data we are holding about you be updated/corrected.
  • The right to request erasure of the personal data we hold about you.
  • The right to object to our processing of your personal data on the basis of our legitimate interests.
  • The right to object to processing for direct marketing.
  • The right to request that we restrict our processing of your personal data.
  • The right to request that your personal data be transferred to you or another provider.
  • The right to withdraw your consent to our processing (where we are relying on your consent).

If you wish to exercise any of the rights set out above, please contact us at

You also have the right to make a complaint to your data protection regulator (in the UK, this will be the Information Commissioner’s Office) but please contact us first before escalating your complaint.



If you have any questions about this policy or the personal data, we collect about you, please contact us at

Alternatively, you can write to us at



We may change this policy from time to time to reflect how we are processing your personal data so you should review this policy regularly. If we make any significant changes to the policy, we will contact you to let you know.